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AAA News and Safety

Best Western International Recognizes
AAA Arizona for Increasing Market Share

Phoenix, Ariz., January 14, 2010. Best Western International recently awarded AAA Arizona with $4,000 in marketing funds for bringing Best Western the biggest increase in market share among medium AAA clubs throughout 2009.

This means that AAA agents working for the Arizona club had the largest increase in bookings for Best Western among all small AAA and CAA clubs. In addition to the marketing dollars, they also received $1,000 worth of Best Western Travel Cards, a trophy and a luncheon.

Best Western is a Preferred mid-scale hotel partner with AAA. The Preferred hotel status lasts through 2010. The other winning clubs were: AAA Auto Club South (large club) and CAA North & East Ontario (small club).

The contest for all AAA and CAA clubs will run again in 2010.

Pictured (left to right): Sehrab Grewal, director of consumer marketing for Best Western International (BWI); Don Gleason, vice president of travel services for AAA Arizona; Alex Ferdinand, director of worldwide sales, North American leisure & Canadian corporate for BWI; Don Nunnari, vice president of membership products and services for AAA Arizona; Wendy Ferrill, managing director of worldwide sales for BWI.

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